Joshua Arends Branding
Client: Joshua Arends
Identity for a photographer who specializes in still life and architecture photography.
The predominantly typographical concept incorporates the ubiquitous in-camera red focus rectangle as the main graphic element, creating a flexible system that allows for multiple type lockups and applications. The result is an appropriately simple, bold, yet elegant identity.
![](https://freight.cargo.site/t/original/i/afa0dd3ef3792592585c79f6188186b38abaad2d8f944b30cb9a91e4eddd25d9/JA-forportfolio_Final.png)
![](https://freight.cargo.site/t/original/i/a3229294412b706715aacfa60dfc5a551b62bd704cefdf050899e3df6ec8eaca/JA-mockup_forportfolio.png)